Highlights

This section shows the results of the marketing, product management, and engineering work I have lead over the past 10 years of my career.

Hammer Oilfield Technologies

Hammer Frac Plug

In early 2017, between Weatherford and Rubicon a partner and I developed and filed a patented a low cost composite frac plug technology. While at Rubicon I wasn’t able to work on the technology other than continue the patent process. In late 2019 when I left Rubicon, the patent issued and we were able to pursue the technology as a business.

With the patent in hand I created a complete business plan for the product and connected with 12+ private equity companies to discuss funding the business. After several meetings, it was clear that the best route to success with the product was to partner with a service company that can add the product to their portfolio of products and services. Ultimately, we partnered with a major wireline service provider in the US Land market.

Hammer Frac Plug

The Hammer Frac Plug platform significantly reduces the cost of a frac plug by removing the most expensive component while maintaining the performance of the plug. In addition to this, the remaining components are small and simple which leads to even further cost savings for the supplier.

Rubicon Oilfield International

RzrFRAC Composite Frac Plug Launch

Choice Completions invented the RzrFRAC Composite Frac Plug in mid-2016 and was acquired by Rubicon Oilfield International in April of 2017. I was charged with introducing the product commercially after the initial field trials and manage the growth of the products. Under my leadership we were able to grow the product from $2.0 MM in Q1 of 2017 to $10.0 MM in Q2 of 2018. This involved the creation of the entire sales package of information, content marketing, traditional marketing, and product innovaiton.

Content Marketing

I put together a content marketing campaign and targeted our potential customers. The goal of this campaign was to educate the customer based on our knowledge of frac plugs and the process in which they are used. This drove increased awareness of the plugs and directly resulted in over $750,000 worth of business with one operator in the Northeast United States.

Blog

Frac Plugs, Engineering, Rubicon

Plug & Perf Issues: The Preset Event

Frac Plugs, Engineering, Rubicon

Understanding the mechanics behind the issues that arise during a Plug & Perf operation can help when deciding which tool will reduce your risk.

Frac Plugs, Engineering, Rubicon

Engineering, Frac Plugs, Rubicon

Composite Plug Innovation: Sealing Matters

Engineering, Frac Plugs, Rubicon

In the race to provide the shortest, lightest, and quickest to mill composite frac plugs, providers seem to forget the most important part: The Seal!

Engineering, Frac Plugs, Rubicon

Rubicon, Frac Plugs, Completions

Dissolve your worries: A new option for extended reach completion design

Rubicon, Frac Plugs, Completions

Many operators have chosen to run fully dissolvable plugs in the furthest reaches of their lateral because milling becomes in efficient. With the Rubicon RzrFRAC there is a new option for solving this problem.

Rubicon, Frac Plugs, Completions

Engineering, Rubicon, Frac Plugs

Plug & Perf: Pump Down Operations

Engineering, Rubicon, Frac Plugs

Some estimates have the number of frac stages pumped in North America in 2018 above one million. The pump down operation is a major part of a Plug & Perf Completion. Understanding the fluid dynamics and how it affects the plug assembly is a large part of selecting the right technology for your well.

Engineering, Rubicon, Frac Plugs

Frac Plugs, Rubicon

Composite Plug Milling: Bit Selection for 5.5" Completions

Frac Plugs, Rubicon

The bit chosen to mill composite plugs can have a huge impact on the milling operation, speed, and efficiency. Understanding the different bit designs can help wiith your decision.

Frac Plugs, Rubicon

Engineering, Completions, Rubicon, Toe Valves

Advanced Toe Valve Technologies

Engineering, Completions, Rubicon, Toe Valves

Advanced toe valve technologies can take your completion to the next level. A basic understanding of how they work can help you to make an informed decision about the tools in your well.

Engineering, Completions, Rubicon, Toe Valves

Engineering, Rubicon

Toe Valve Considerations

Engineering, Rubicon

Your toe valve choice can have a big impact on your completion . Consider these few factors when making your decision.

Engineering, Rubicon

Rubicon, Marketing, Frac Plugs, Completions

Real Success: RzrFRAC Composite Frac Plug

Rubicon, Marketing, Frac Plugs, Completions

The benefits of the RzrFRAC Composite Frac Plug have proved themselves across all of our customers. This articles highlights a few of these real successes.

Rubicon, Marketing, Frac Plugs, Completions

Rubicon, Frac Plugs, Completions, Engineering

RzrFRAC: The Next Step in Composite Plug Technology

Rubicon, Frac Plugs, Completions, Engineering

Rubicon Oilfield International introduces the RzrFRAC Composite Frac Plug. Learn how this new technology can change your plug & perf completion.

Rubicon, Frac Plugs, Completions, Engineering

Rubicon, Frac Plugs, Completions

Until Now Innovation = Less of the Same

Rubicon, Frac Plugs, Completions

In 1947 R.C. Baker filed the patent for a hydraulically set packer. In the 70 years since, packers have maintained the same form even though the applications have changed dramatically. The industry needs a fit for purpose solution that is designed with the current application in mind.

Rubicon, Frac Plugs, Completions

RzrFRAC Operational Overview Video

DUG Northeast Technology Showcase Presentation

Weatherford International

TruFRAC Composite Frac Plug Launch

At the beginning of 2014, Weatherford completed design and lab testing of their new fully composite TruFRAC Composite Frac Plug. My team and I worked to gain field trials, innovate the product, and then commercially launch the product. This included product modifications and portfolio proliferation, animations, videos, traditional media, and sales. The result was one of Weatherford’s most successful product introductions. In the first year of sales we were able to generate $25MM in revenue for the new product.