If you develop a process for innovation so that any monkey can deliver, only monkey’s will work for you. Managing innovation requires key people with specific knowledge and skills.

There is not an industry standard for testing frac plugs. Suppliers have developed their own tests to ensure their product will perform in the well.

Market data is critical to aiding your sales team. Using Excel to link the Enervus RigData report with information from your team provides a powerful tool for supporting your team, setting strategy, and managing up.

OXY is focused on reducing the debt associated with their Anadarko acquisition, some of it by increasing the efficiency of their operations.

There are several different configurations that plugs can be run, all of which have to do with when pressure can be applied to the plug. Over time, the preferred configuration has changed. The current preference is the ball in place or ball on seat method of pumping down the ball with the plug. The goal of this analysis is to discuss the different configurations, their pros & cons, and whether or not pumping the ball down with the plug actually saves water/time.

In 2021 EOG will pump nearly 30,000 stages. The innovations and processes they’ve put into place have increased their completion efficiency and overall well costs. Their inventory of wells with a higher than 60% ROCE will last them over 10 years at the current drilling rate.

The first step to establishing a good reputation in your career is through hard work and dedication. Unfortunately, during recessions or global pandemics that can greatly affect the status of a single industry, your direct contacts may not help you transition to another industry. Approaching your reputation as a marketer, could help in building a reputation outside of your direct contacts.

The impact of a pandemic and the oil price on the North American completions has proven the fragility of the business. What has made it so fragile and what are some options to be stronger on the other side?

In the quest to build a better mousetrap, several companies have introduced new technology designed to reduce the cost, reduce the material, and increase the efficiency of the overall plug and perf operation. While these designs have provided some increase in performance, they’ve introduced issues not seen with a traditional design.

Starting in 2008, the US daily oil production started to increase rapidly, averaging an increase of 657,000 bbls/day (almost 240 MMbbls per year) each year through 2019. This increase was done on the back of horizontal drilling and hydraulic fracing.

Over the past 3 years I have published several articles about composite plugs and the plug & perf completion operation. I took the time to combine these posts, along with additional information, into an ebook that is available for download now.

Marketing is creating and distributing relevant content that will educate, entertain, and/or engage the customer with consistency. And the greatest of these is consistency.

Content creation can seem like a daunting task. Truth is, your business generates content all the time. Recognizing the sources of information that your customer would find valuable can help to keep your content pipeline full. Here are a few areas of business where this information will be available.

Marketing takes many forms, the goal is to capture the most attention of your customers for the smallest investment. Based on my experiences there is a right way to achieve this goal. I’ve also noticed that most people do not follow this equation.

Disposable setting tools have become a major player in the setting tool market. This article completes my Setting Up for Success series explaining the setting tool technologies used in horizontal completions.

One of the biggest challenges during a plug & perf completion is successfully drilling out the lateral. Proper use of fluid systems to efficiently drill out and clean the wellbore greatly reduces the risk. Understanding the fluid additives and the role they play will help when discussing the proper procedures needed.

Starting a new project requires a tremendous undertaking to bring it to fruition. In a recent interview with David Chang, Mickey Drexler shares some insights into his thought process when starting something new and the steps he took (takes) to achieve success.

Mickey Drexler has successfully led multiple billion dollar brands: Ann Taylor, The Gap, and J. Crew. In a recent interview he shared some of his experiences and actions that can be applied in any product management environment.

Understanding the systems, tools, and procedures required for a successful composite plug drill out can have a major impact on the success of your operations.

Plug & Perf has become the most widely used completion used in North America. Understanding the technology and the issues that can arrive will help completion engineers choose the best product for their well.

Understanding the mechanics behind the issues that arise during a Plug & Perf operation can help when deciding which tool will reduce your risk.