Finance

The whole purpose of managing a product is to increase the return on investment. The goal is to reduce the amount of investment while increasing the returns. In large organizations it can be difficult to see the whole picture, but it’s important to understand both sides of the return on investment picture.

The investment side of the equation or R&D and working capital costs can make a product that looks profitable on the surface a burden to the organization. Understanding these costs during development and ahead of commercialization will allow you to recognize the steps needed to reduce them.