Starting in 2008, the US daily oil production started to increase rapidly, averaging an increase of 657,000 bbls/day (almost 240 MMbbls per year) each year through 2019. This increase was done on the back of horizontal drilling and hydraulic fracing.

Over the past 3 years I have published several articles about composite plugs and the plug & perf completion operation. I took the time to combine these posts, along with additional information, into an ebook that is available for download now.

Marketing is creating and distributing relevant content that will educate, entertain, and/or engage the customer with consistency. And the greatest of these is consistency.

Content creation can seem like a daunting task. Truth is, your business generates content all the time. Recognizing the sources of information that your customer would find valuable can help to keep your content pipeline full. Here are a few areas of business where this information will be available.

Marketing takes many forms, the goal is to capture the most attention of your customers for the smallest investment. Based on my experiences there is a right way to achieve this goal. I’ve also noticed that most people do not follow this equation.

Starting a new project requires a tremendous undertaking to bring it to fruition. In a recent interview with David Chang, Mickey Drexler shares some insights into his thought process when starting something new and the steps he took (takes) to achieve success.

Mickey Drexler has successfully led multiple billion dollar brands: Ann Taylor, The Gap, and J. Crew. In a recent interview he shared some of his experiences and actions that can be applied in any product management environment.

Business is a puzzle with known strategies for succes thath have to be deployed in the context of the environment, much like solving a Rubik's Cube.

When you're launching a new product, supply chain can make or break your success. Focusing on quality, agility, and capacity of your supply chain will help achieve our goals.

Clearly and consistently communicating with and listening to your sales group is key to building trust, product understanding, and success with your products.