Business Model
What is the most effective model for achieving the biggest impact with your product? Choosing the status quo business model, e.g. retail or wholesale, may not be the best route to success. Based on the results from the testing phase the product may be better suited for utilizing agents or through e-commerce, rather than using the current sales force.
More than likely, the product will fit in with your current business model, but making this assumption could limit your approach to the market. For that matter, continuously analyzing the business model of the entire product line will ensure you are delivering the best customer experience.
As customers adjust to new technologies, introducing a new product may be a beachhead to try a new business model as a prototype for the entire product line.